Fish Hippie Taps Seasoned Retail Sales Expert John Griffin as the Director of Sales

MT. AIRY, N.C., Oct. 12, 2016 — Fish Hippie, the North Carolina-based outdoor lifestyle apparel brand, has added John Griffin to its roster as the director of sales for the U.S. market. Griffin officially began this position on June 1, after helping lead retail sales for Barbour and Lacoste for a total of 16 years. Fish Hippie, founded in 2010 is an emerging men’s wear brand that prides itself on embracing the finer side of outdoor living.

In Griffin’s new position, he will use his years of expertise and strong relationships within the U.S. retail market to accelerate Fish Hippie into the next “it” brand in men’s casual wear.

“John has a knack for selecting the products that work best for retailers,” said Ben Webb, Fish Hippie cofounder. “Combining this with his successful years of experience at Barbour and Lacoste, as well as his expansive network of retailers, we knew he was the ideal fit for leading our retail sales throughout the country. His addition is of particular importance as our young company grows and expands into new markets.”

Griffin was active in Lacoste’s reintroduction into the U.S. market at the turn of the century. Griffin joined Lacoste in 2001, and led in sales within the Southeast. This helped position him as a leader within the region and was the beginning of Griffin’s retail relationships. It’s also what helped capture the attention of Fish Hippie when they were seeking a director of sales.

Also, Griffin has spent the last three years with Barbour, where he was exposed to the outerwear market and was able to experience great success because of his ability to suggest product specific to his individual markets and know what worked for his retailers. It comes as no surprise then, that Fish Hippie is excited about expanding their mid-layers and outerwear collections.

Griffin has been a 30-year member of the Men’s Apparel Club in Charlotte, N.C., the premier men’s clothing show in the country, and recently was named to its board of directors. He currently calls Wilson, N.C., home. When he’s not immersed in Fish Hippie, Griffin enjoys spending time with his wife, three children and three grandchildren. He also enjoys the beauty of the great outdoors, fishing and is a sporting club competitor.


About Fish Hippie

Fish Hippie is a Mt. Airy, N.C.-based high-end authentic outdoor lifestyle brand of apparel, accessories and wine. Fish Hippie’s mantra is “drift off course” and they create the apparel and accessories to do just that. Fish Hippie features a line of men's polos, men's button down shirts, flannel button downs, original t-shirts, outerwear, outdoor apparel and shorts, as well as accessories and fine wine. Fish Hippie products are available at retailers in more than 17 states and also available at

For more information about Fish Hippie or if you just want to #driftoffcourse, like us on Facebook, follow us on Twitter and Instagram.  




Editorial Contacts:

George Douglas,, 843-916-2000

Kimberly McCollum,, 843-916-2000

Back to blog