Press Releases

Fish Hippie has teamed up with angling legend, Flip Pallot who will put Fish Hippie apparel and accessories to the test during his on and off the water adventures as the brand’s newest ambassador.

Now that fall is here, prepare for cooler temperatures, bonfires and tailgating season with Fish Hippie, the North Carolina-based outdoor lifestyle brand. The Fish Hippie Fall 2017 Collection is available now and offers all the comforts of the season including all-new button downs, flannels, quarter-zips, jackets, vests and an authentic collection of North Carolina made bags and totes. The Fall ’17 collection was designed with a mixed palate of warm and bright colors, plaid patterns, corduroy and bronze accents along with refined fabrics to complement the fall wardrobe of those with a fervor for the finer side of outdoor life.

Fish Hippie has created a limited edition Storm Relief Tee to support those affected by the recent devastating natural disasters. Fish Hippie will donate 100% of profits from sales of this t-shirt to the Herman Lucerne Memorial Hurricane Relief Fund.

MT. AIRY, N.C., June 2017 — Fish Hippie, the North Carolina-based outdoor lifestyle brand, will debut its spring 2018 collection – introducing Flat Water fishing shirts, new short sleeve button downs and new performance wear as well as expanding the brand line with its first ever beach gear – at the International Convention of Allied Sportfishing Trades (ICAST) in Orlando, Fla. July 12-14. Designed with ultimate comfort, versatility and effortless style for outdoor enthusiasts everywhere, Fish Hippie

MT. AIRY, N.C., April 4, 2017 – Fish Hippie, the North Carolina-based outdoor lifestyle apparel brand, has launched a new category of performance wear to expand the brand’s selection of apparel and accessories. As a team of authentic, outdoor enthusiasts and skilled designers, Fish Hippie created the Solarhaze Performance Collection to deliver ultimate performance coupled with elevated comfort and great looks, setting a new standard of luxury and necessity in the performance wear industry.

MT. AIRY, N.C., March 14, 2017 – Fish Hippie, the North Carolina-based outdoor lifestyle apparel brand, just announced the addition of the Solace Button Down Collection. Just like its name, the collection was created as part of Fish Hippie’s desire to make authentic outdoor inspired classic clothing more comfortable.

The Manual; Jan. 27, 2017 Fish Hippie, the North Carolina-based outdoor lifestyle brand, has just debuted an all new line of bags and packs perfect for adventuring by land or by sea.

Built with the company’s mantra of “drift off course” in mind, the latest collection features the Branch Creek Backpack, Shackleford Tote, Field & Sea Tote, Travel Kit and Log Carrier, all of which are made to withstand the toughest conditions while also being effortlessly stylish.

MT. AIRY, N.C., Oct. 12, 2016 — Fish Hippie, the North Carolina-based outdoor lifestyle apparel brand, has added John Griffin to its roster as the director of sales for the U.S. market. Griffin officially began this position on June 1, after helping lead retail sales for Barbour and Lacoste for a total of 16 years. Fish Hippie, founded in 2010 is an emerging men’s wear brand that prides itself on embracing the finer side of outdoor living.