Fish Hippie Launches New Solarhaze Performance Collection

MT. AIRY, N.C., April 4, 2017 – Fish Hippie, the North Carolina-based outdoor lifestyle apparel brand, has launched a new category of performance wear to expand the brand’s selection of apparel and accessories.  As a team of authentic, outdoor enthusiasts and skilled designers, Fish Hippie created the Solarhaze Performance Collection to deliver ultimate performance coupled with elevated comfort and great looks, setting a new standard of luxury and necessity in the performance wear industry.

From hunting and fishing, to work and leisure, the Solarhaze Performance Collection is designed to take you from day to night, plugging into your everyday agenda. This line includes performance button-downs, technical performance hoodie, technical performance crew and hats.

The signature piece of the new collection is the Shallow Pass Button Down, designed as the ultimate performance sports shirt. Starting with a quick dry 60% nylon-40% polyester blend fabric with a comfortable, silky smooth finish, the Shallow Pass button down is full of technical features including articulated sleeves for long days casting and reaching for gear, stain resistant coating, hidden button down collar, double chest pockets and built-in sunglass cleaner in the bottom hem. While built for performance, these shirts feature stylish patterns and a modern cut so that it can easily be worn as a sports shirt at work or under a sports jacket for an evening out. 

Rounding out the new collection are the new Technical Performance Crew and Technical Performance Hoodie, both designed with the ultimate outdoor lifestyle in mind. UPF +50 protection shields you from the sun, and quick-dry wicking materials can handle even the most extreme adventures on and off the water, without compromising style and comfort.

Trend-setting styles, patterns and airy colors, such as Seafoam, Powder Blue, Cool Grey and Sail White, elevate this performance line’s ability to transition into an everyday wardrobe. The well-thought-out design of each piece delivers an unparalleled level of comfort that has yet to be seen in the industry.

Fish Hippie’s 2017 Solarhaze Performance Collection will be available for purchase online and in Fish Hippie retailers this spring.

For more information about Fish Hippie apparel, accessories, wine or way-of-life, visit or "drift off course" with us on Facebook, Twitter and Instagram.


About Fish Hippie

Fish Hippie is a Mt. Airy, N.C.–based authentic, outdoor-inspired lifestyle brand that offers a wide variety of apparel and accessories, as well as fine wine. With custom collections of button-downs, outdoor performance wear, polos, original tees, outerwear, shorts, belts, and hats, Fish Hippie is committed to continuously designing authentic, high-end products that accommodate and celebrate the finer side of outdoor living.

Fish Hippie products are available in 375 retailers nationwide and also at

Drift off course and like us on Facebook; follow us on Twitter and Instagram.



For more information, contact:

Emily Trogdon, (843) 916-2000

Talia LeBlanc,, (843) 916-2000

Back to blog