MT. AIRY, N.C., June 2017 — Fish Hippie, the North Carolina-based outdoor lifestyle brand, will debut its spring 2018 collection – introducing Flat Water fishing shirts, new short sleeve button downs and new performance wear as well as expanding the brand line with its first ever beach gear – at the International Convention of Allied Sportfishing Trades (ICAST) in Orlando, Fla. July 12-14. Designed with ultimate comfort, versatility and effortless style for outdoor enthusiasts everywhere, Fish Hippie apparel and lifestyle accessories provide function and fashion on and off the water.
At ICAST, Fish Hippie will feature many favorites from performance wear and self collar polos to belts and accessories. But the excitement will surround Fish Hippie’s all new offerings including Flat Water fishing shirts, short sleeve Solace Button Down shirts, the Sea Bluff Performance Polo and the Seersucker Swim Trunk.
The all-new Flat Water fishing shirt is the ultimate shirt for open water adventure. This long sleeve, hidden-button down shirt features a double pocket and is made of 94% nylon and 6% spandex, These fishing shirts will be available in several new patterns and designs that appeal to those that love and appreciate life on the water.
Fish Hippie introduced the Solace Button Down Collection in 2017 as the new “untraditional” dress shirt. A new short sleeve style of the shirt will make its debut at ICAST. Boasting exceptional comfort, the Solace Button Down is designed with a much lighter weight than traditional button downs and enhanced breathability, making it the perfect shirt to wear year-round. Experience the 4-way stretch material and easy care finish in countless stylish new patterns that can take you from a day on the boat to a day in the office.
Also in 2017, Fish Hippie launched the Solarhaze Performance Collection setting a new standard of luxury and necessity in the performance wear industry. The new apparel was so popular that Fish Hippie has expanded the line for Spring 2018 to include new performance shorts and polos. The Sea Bluff Performance Polo is a new signature piece and is designed with lightweight blend of soft-stretch fabrics. The refined, elevated style brings versatility to the collection and creates a smooth transition from day to night.
Fish Hippie’s new beach gear essentials are expected to be new Fish Hippie favorites, especially the Seersucker Swim Trunk. Available in a variety of colorful seersucker patterns, these swim trunks will get beach-goers ready for summertime in Southern style.
“Fish Hippie is adding more variety than ever with our new spring 2018 collection," said Ben Webb, co-founder of Fish Hippie. “This is our first year participating in ICAST, which is an incredible opportunity to not only showcase our brand but also unveil our new products. Fish Hippie has provided outdoor enthusiasts with quality clothing and accessories that can easily be worn on and off the water, from fishing and relaxing on the beach to enjoying evenings with friends and family. We’ve made it our mission to spread the Fish Hippie way of life and provide quality products for those that like to seize the day.”
Produced by the American Sportfishing Association (ASA), ICAST is the world’s largest sportfishing trade show and is the premier showcase for the latest innovations in the fishing industry including gear, accessories and apparel. ICAST is the cornerstone of the sportfishing industry, working to drive recreational fishing product sales year round.
Fish Hippie will be located at the West Hall Level Two Exhibit Floor, Booth 4042 at ICAST 2017 to feature these new products along with the Flat Water Fishing Shirt collection, Solace Button Down and Solarhaze Performance collection.
Want to speak with Ben Webb and get an exclusive look at the new performance shirts at ICAST? Contact Emily Trogdon at ETrogdon@thebrandonagency.com or call (843) 580-8900.
For more information about Fish Hippie apparel, accessories, wine or way-of-life, visit FishHippie.com or "drift off course" with us on Facebook, Twitter and Instagram.
About Fish Hippie
Fish Hippie is a Mt. Airy, N.C.–based authentic, outdoor-inspired lifestyle brand that offers a wide variety of apparel and accessories, as well as fine wine. With custom collections of button-downs, outdoor performance wear, polos, original tees, outerwear, shorts, belts, and hats, Fish Hippie is committed to continuously designing authentic, high-end products that accommodate and celebrate the finer side of outdoor living. Fish Hippie products are available in 375 retailers nationwide and also at FishHippie.com.
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Editorial Contacts:
Emily Trogdon, etrogdon@thebrandonagency.com, 843-916-2000
Talia LeBlanc, tleblanc@thebrandonagency.com, 843-916-2000
