Fish Hippie Announces New Solace Button Down Collection

MT. AIRY, N.C., March 14, 2017 – Fish Hippie, the North Carolina-based outdoor lifestyle apparel brand, just announced the addition of the Solace Button Down Collection. Just like its name, the collection was created as part of Fish Hippie’s desire to make authentic outdoor inspired classic clothing more comfortable.

Unlike most restricting button downs, the Solace Button Down collection represents a dramatic new take on designing an incredibly comfortable button down with a refined style. The fabric is the key difference in these new shirts, comprised of a 90% cotton – 10% spandex blend with a unique 4-way stretch design (both horizontally and vertically) giving this button down perfect versatility for any range of activities. Complete with pleated shoulders to provide even more room and a modern cut, this shirt is also designed with a nearly wrinkle free finish for easy care.

The Solace Button Down has an exceptional feel with a much lighter weight than traditional button downs with enhanced breathability, making it the perfect shirt to wear year-round. With seven new patterns, the shirt provides a polished look for any occasion.

“This is a huge step forward for our brand as a whole,” said Ben Webb, Fish Hippie cofounder. “As we have evolved and improved our products, we wanted to create a button down that was more in-line with the things we stand for – such as great comfort that looks fantastic and can be worn at home, at work, on the boat, in the field and everywhere in-between. This new Solace button down is truly innovative from the fabric to the fit, and we believe this will become our signature product in the future.”

The new Solace Collection will be available at over 375 retail locations nation-wide and online on March 15, 2017. The Solace Collection is joined by an impressive new Spring 2017 line-up of graphic t-shirts, hats and several new colors of cotton twill shorts.

For more information about Fish Hippie apparel, accessories, wine or way-of-life, visit or "drift off course" with us on Facebook, Twitter and Instagram.


About Fish Hippie

Fish Hippie is a Mt. Airy, N.C.–based authentic, outdoor-inspired lifestyle brand that offers a wide variety of apparel and accessories, as well as fine wine. With custom collections of button-downs, outdoor performance wear, polos, original tees, outerwear, shorts, belts, and hats, Fish Hippie is committed to continuously designing authentic, high-end products that accommodate and celebrate the finer side of outdoor living.

Fish Hippie products are available in 375 retailers nationwide and also at

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For more information, contact:

Talia LeBlanc,, (843) 916-2000

Paul Hughes,, (843) 916-2000

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