Inspired By Modern Athletic Gear And Influenced By Professional Sensibilities. Menswear So Comfortable You Can Do Anything In Them. Shop our Fish Hippie premium men’s activewear products, designed & engineered to provide comfort and quality and sun protection up to UPF rating of 30+. Fish Hippie is premium men’s performance apparel and gear for every active lifestyle. If your busy life requires long hours at the home office, international business trips, backpacking to the best-hidden fishing spots, or surfing the best waves around the world, Fish Hippie is perfect for you.